Articles

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For a lot of people, the internet is the first stop for information. Your web presence can help your company rise or fall - and one of the key parts of web presence is web page design. To help make connections with your clients and customers, apply these design principles in your planning.

There are a wide variety of technologies that are used to print. Digital printing has very less setup costs. Lithographic printing, on the other hand, has very large setup cost because of the engraved metal plates.

The A-series consists of a logical set of paper sizes that are defined by the ISO 216 standard. The largest size (A0) measures one square meter. The height-width ratio is constant (1 : 1.41) for all sizes.

GSM stands for Grams per Square Meter. It measures the quality of paper. The higher the GSM number, the heavier the paper. The most common papers are in 90 gsm, 95 gsm, 120 gsm, 170 gsm, 250 gsm, and 300 gsm.

Paper has a long history, beginning with the ancient Egyptians and continuing to the present day. For thousands of years, hand-made methods dominated. During the 19th century, paper production became industrialised. Originally intended purely for writing and printing purposes, a wide variety of paper grades and uses are now available to the consumer.

Google Analytics is a completely free tool that helps measure your website traffic and gather essential information about your site visitors. It can enable you to push past anecdotal feedback or perceptions to see how your website is actually performing with (extremely) detailed data.

GSTR-1 is a monthly or quarterly return that should be filed by every registered dealer. It contains details of all outward supplies (sales). This return has a total of 13 sections.

Goods and Services Tax (GST) is an Indirect Tax in India on the supply of goods and services. It is a multistage, destination based tax as it is imposed at every step in the production process. Goods and services are divided into five tax slabs - 0%, 5%, 12%, 18% and 28%.

Email marketing is a great way to talk to your customers and tell them what you have got going on in your business. You can build your relationship by speaking directly to them, through their inbox, at a time that is convenient to them.

If you are new to marketing or have a small business, you might be wondering how to do retargeting marketing, and what it is. Retargeting is very helpful to both the user and the company if used properly. Retargeting can be used in many cases, including display ads, social media, and pay-per-click search marketing.

Companies choose the colors of their logo design for any number of reasons: to convey power or serenity, engender safety or trust, or create hunger or warmth - or just because they like them. That decision may be based on a variety of reasons from the owner’s favorite color or the color of their first car, but how important are they?

If you’re just getting started with social media marketing, now is the perfect time to create clear expectations, establish metrics for success, and determine your audiences. Make sure the content creation matches the audience and keeps them interested, engaged, entertained, and informed.

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it is an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out of the gate.

Do you have corporate brochures that detail your products and services? Are you looking for new ways to announce sales and other upcoming events with your brochures? Regardless of the reason for creating printed materials, it is critical that you are using this tool effectively.

Like any industry, graphic design has its own language. The joy of outsourcing graphic design projects is the benefit of working with experts. Just as you might rely on others to fix your car, you can hire professionals to create or promote your brand.

For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. If you are doing it right, blogging needs commitment in thought and time.

What makes a logo not just creative, but strong, successful, and lasting? How do you know when your logo isn't working the way it should? Even though you have invested in a logo design, is it what you wanted? Is it working the way you envisioned? What makes one concept potentially better than another? How do you narrow down your top choices in a logo redesign to a front-runner when different people are responding to different aesthetics?

Font choice seems like a daunting task. There are millions of fonts available for your use. The hard part is not finding a font, but finding the right font. There are no simple rules about font choice, but there are a few tips to help you narrow down your choices.

Online shopping has captured consumer’s attention and made shopping convenient. E-commerce entrepreneurs are constantly striving to attract more users towards their website and globalize the website over the web.

You know your business has a lot to offer. The key is helping all your prospective customers see that. With so many competitors across the digital landscape, digital marketing for small businesses is tough. It may seem impossible to get your ad the views you like without some type of help. PPC ads offer that type of help by letting you buy the exposure you want.

Should your business be blogging? A well-written blog can help your business. It takes time and effort to write regular blog posts. If you have the in-house staff to do it, great. If not, we can help you start your blog and keep it fresh and you reap all the benefits.

When was the last time you made changes to your company’s website? If your website is more than a year old, you need to think about making some changes. Website design standards are constantly evolving, and website content can quickly get stale and out-of-date.

A Custom Audience made from a customer list is a type of audience you can create to help build your reach. It is made of information, called identifiers. that you have collected about your customers such as email address, phone number and address. You provide this information to Facebook.

Before you create an ad, you have to consider what your business goals are. It is important to know what you want to achieve in order to choose the right objective. Your ad objective is what you want people to do when they see your ads.  For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

Poster are printed in multi color ink with size options of A0, A1, A2, A3 and A4 sizes. Posters are printed on 300 GSM art paper and digital vinyl.

Banner can be printed in various sizes with the option of printing your banner on flex, star flex, vinyl, eco vinyl material.

Standees also known as pop up banner and display banner stand. Star flex is used mainly for outdoor, digital vinyl is more thicker and better print resolution.

Notepads are inexpensive marketing or gift items with relatively high usage value. You have the option to choose from spiral or wiro bound.

The envelopes are printed on 100 gsm premium paper. You also have option for custom size laminated, cloth envelope with and without window.

Letterheads are printed on 100 GSM premium paper or 100 gsm royal executive bond paper with multi color original graded ink printing for high quality life like prints.

ID cards are printed in multi color ink on high quality PVC material. Also, you have an option of going with lanyard strap.

Business visiting cards primarily include the logo or graphic identity of your organization, along with the name, contact details and information like your website and e-mail address.

Offset printing has simple basic principle which goes way back to centuries, the most typical way of printing the message on any medium - paper, cloth, bark, or sheet. It transfers the print ink from a plate also referred as PS plate to a offset machine rubber sheet and then at a blink of an eye it rolls the ink back to the paper, cardboard sheet, board or any medium on which you want your design to be printed.

Vinyl, also known as SAV (Self Adhesive Vinyl), is a fine material which comes with the adhesive sticker at the back and require due care at the time of installation. A normal or eco vinyl can not be directly pasted on the wall. As wall is not 100% smooth and has rough paint surface which will not hold on to the adhesive for long. After few months you will notice vinyl coming out of the edges.

There is no minimum number of circulations which you should print for the magazines. It depends upon number of subscribers of your magazines. Initially, number of subscribers to a magazine can be less thereby increasing the per unit cost of the magazine.

Flex printing and Vinyl printing are the most common used for banners for the events, exhibitions and conferences. Large banners of roads and highways are also called hoardings. Hoardings are large in size like 20 ft x 20 ft, 20 ft x 40 ft, and others.

Envelopes are widely used for different purposes. Many companies use them for official communication in standard size of 9.5'' x 4.5'' which is also referred to as cheque size envelopes. For brochures, newsletter, magazines and other A4 size documents, envelopes size used is 10'' x 12''.

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