Design Articles

For a lot of people, the internet is the first stop for information. Your web presence can help your company rise or fall - and one of the key parts of web presence is web page design. To help make connections with your clients and customers, apply these design principles in your planning.

Companies choose the colors of their logo design for any number of reasons: to convey power or serenity, engender safety or trust, or create hunger or warmth - or just because they like them. That decision may be based on a variety of reasons from the owner’s favorite color or the color of their first car, but how important are they?

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it is an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out of the gate.

Do you have corporate brochures that detail your products and services? Are you looking for new ways to announce sales and other upcoming events with your brochures? Regardless of the reason for creating printed materials, it is critical that you are using this tool effectively.

Like any industry, graphic design has its own language. The joy of outsourcing graphic design projects is the benefit of working with experts. Just as you might rely on others to fix your car, you can hire professionals to create or promote your brand.

What makes a logo not just creative, but strong, successful, and lasting? How do you know when your logo isn't working the way it should? Even though you have invested in a logo design, is it what you wanted? Is it working the way you envisioned? What makes one concept potentially better than another? How do you narrow down your top choices in a logo redesign to a front-runner when different people are responding to different aesthetics?

Font choice seems like a daunting task. There are millions of fonts available for your use. The hard part is not finding a font, but finding the right font. There are no simple rules about font choice, but there are a few tips to help you narrow down your choices.

When was the last time you made changes to your company’s website? If your website is more than a year old, you need to think about making some changes. Website design standards are constantly evolving, and website content can quickly get stale and out-of-date.

Image Resolutionrefers to the level of detail that any digital design or printed product has. The higher the resolution of digital design, the sharper the image will look when it’s printed. To get the correct ‘level of detail’ for your image, you need to look at the number of pixels or dots contained within that image. Image resolution is measured by the number of dots or pixels within a linear unit.