Marketing Articles

Google Analytics is a completely free tool that helps measure your website traffic and gather essential information about your site visitors. It can enable you to push past anecdotal feedback or perceptions to see how your website is actually performing with (extremely) detailed data.

Email marketing is a great way to talk to your customers and tell them what you have got going on in your business. You can build your relationship by speaking directly to them, through their inbox, at a time that is convenient to them.

If you are new to marketing or have a small business, you might be wondering how to do retargeting marketing, and what it is. Retargeting is very helpful to both the user and the company if used properly. Retargeting can be used in many cases, including display ads, social media, and pay-per-click search marketing.

If you’re just getting started with social media marketing, now is the perfect time to create clear expectations, establish metrics for success, and determine your audiences. Make sure the content creation matches the audience and keeps them interested, engaged, entertained, and informed.

Blogging, social media, email campaigns, search engine optimization - the list seemingly goes on and on. These are all important aspects of online marketing, and your business needs it.

Online shopping has captured consumer’s attention and made shopping convenient. E-commerce entrepreneurs are constantly striving to attract more users towards their website and globalize the website over the web.

Should your business be blogging? A well-written blog can help your business. It takes time and effort to write regular blog posts. If you have the in-house staff to do it, great. If not, we can help you start your blog and keep it fresh and you reap all the benefits.

A Custom Audience made from a customer list is a type of audience you can create to help build your reach. It is made of information, called identifiers. that you have collected about your customers such as email address, phone number and address. You provide this information to Facebook.

Campaign budget optimisation (CBO) makes the most efficient use of your budget spending to get you the overall best results, and ensure that the cost of those results align with your bid strategy.

Before you create an ad, you have to consider what your business goals are. It is important to know what you want to achieve in order to choose the right objective. Your ad objective is what you want people to do when they see your ads.  For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

Facebook Ads Manager is a unified ads creation tool where you can create and publish ads to Facebook, Instagram, Messenger or Audience Network. To get started, go to Ads Manager and select Create.