Font choice seems like a daunting task. There are millions of fonts available for your use. The hard part is not finding a font, but finding the right font. There are no simple rules about font choice, but there are a few tips to help you narrow down your choices.

1. Application

First, you must consider the intended use of the font. What is the primary purpose of the design? A font that looks great as initials in a logo may not work as well for text on a menu. Take your audience into account. Remember who will be viewing your font selection and adjust.

2. Legibility

The font's application leads to legibility. If you are using a font for article, choose a font with high readability. Your readers should be able to get through your text with ease. Some fonts are intended for headline use, and tend to be more decorative. These fonts can look great in small doses, but never as article. Make sure your font is at a legible size as well.

3. Contrast

If you are using two or more fonts, they must harmonize. Contrast is the key. Fonts with negligible differences do not usually complement each other. Look for striking but complimentary differences. Fonts have personalities just like people, so make sure they get along. Establish a dominant font and keep that dominance throughout your design.

4. Attitude

All fonts have attitudes and personalities just like people. Keep your audience in mind as you consider a font's attitude. What is your design trying to say? What do you want people to know after viewing it? What is your end goal? Find the answers to these questions and carry them out through font choice.