Image Resolution refers to the level of detail that any digital design or printed product has. The higher the resolution of digital design, the sharper the image will look when it’s printed. To get the correct ‘level of detail’ for your image, you need to look at the number of pixels or dots contained within that image. The image resolution is measured by the number of dots or pixels within a linear unit.

A dot or a pixel is the most basic or the smallest element of an image. If you zoom in on an image very close, you will see pixels and dots.

DPI stands for Dots per Inch. DPI is a measure of the number of dots that will fall side by side along one inch. So, the higher the DPI, the higher the printed resolution.

The internet has caused a total shift in the way many people shop and search for the information they need. It is vital for any size business to have an online presence to stay competitive within its industry. Maintaining a good web design is one of the best ways to promote a business online.

1. Tell Customer Who and Where You Are

Having an active website is important even for small, local businesses. Consumers use the internet to find a local business. Without a business web design, these customers may not even be able to contact or locate the business. Search engines such as Google are heavily focusing on local results, so a website is even more important if you are a local business.

2. Reach All Corners of the World

A professional business web design gives you an instant global presence and allows your business to capture customers from around the world. This has the potential to greatly increase your customer base. If you can service customers nationally or globally, a website that reflects that is a must for prospects that are researching your business.

3. Around-the-Clock Access

With the help of the internet, consumers can now literally shop online around-the-clock. The only way businesses can reach all of their potential customers is to have a good business web design that will allow them to shop or research the company any hour of the day.

4. Instant Communication

Once a business has its website, it gives them the ability to communicate with their customers instantly. Upcoming sales and new products can be instantly advertised on the business website. This can eliminate the need to send out costly mailings and flyers.

Another important factor is content and the integration of social media. As you generate content that may help a prospect, you can use social media to instantly propagate that content across thousands of potential customers.

5. Cost Savings

A business website can cost very little maintain. When compared to other advertising techniques, it is fairly inexpensive. Considering the power of a business website, the return-on-investment is higher than other advertising channels in most cases.

A website should be a sales tool, explaining products and services and generating leads from that information. If you compare this to a salary of a person and the cost of sales collateral, it is a fraction of he cost.

6. Attract New Customers

One of the top reasons for a professional web design is the potential to attract new customers. As consumers surf the internet, they will have access to the businesses products, services or information, where otherwise they may not have even known the business existed.

7. Improved Customer Service

Usually a business web design will include a contact us section that gives your customers instant access to ask a question, or notify you about a problem with your goods or services. This gives you the ability to provide instant feedback to the customer and improve your customer service satisfaction rate.

There are many creative ways you can improve a customers experience including a simple contact form so they may contact you with questions, a blog or forum they can leave questions in or even a live chat for immediate satisfaction.  There are many live chat programs that are simple to install.

8. Know Your Customers

Businesses will have the ability to track who is viewing its site and who is making purchases. The data collected can provide valuable information to the business that will allow them to better target their current and potential customers. Tracking software is becoming very intelligent. At minimum, install Google Analytics which is completely free.

9. Customer Convenience

Today's consumers like their shopping experience to be quick and easy, which is why more and more consumers are turning to online shopping. Maintaining a business website will offer a more convenient way to shop for your customers.

Should your business be blogging? A well-written blog can help your business. It takes time and effort to write regular blog posts. If you have the in-house staff to do it, great. If not, we can help you start your blog and keep it fresh and you reap all the benefits.

1. Keeps Your Website Fresh

Websites can easily become stagnant, so posting new content via a blog keeps your website fresh. Blogging, and cross-posting those posts to your website, enables your website to look new and current with minimal effort.

2. Boosts Your Website’s Search Ranking

Customers and Google love new content. Google ranks sites with fresh content higher than sites with stale old content, which makes blogging an essential part of your SEO strategy. Regular blog posts will help your site rank higher in Google’s search results.

3. Provides Value to Customers

You can create posts that provide value to customers. For example, show them how to do something or fix something or learn something new. When you provide real value, customers will remember that and return for more.

4. Promotes Social Sharing

When you post something useful or interesting, customers will share it through social media. The more a post is shared, the bigger the audience you have for your brand and products.

5. Establishes You as an Expert

When you blog about industry issues, you automatically become an expert. People trust experts and that trust can easily turn visitors into customers.

6. Enhances Online Sales

A blog is another mechanism to sell your products and services. When you mention a product in a blog post you expose that product to new potential customers. The more exposure you get, the more sales you will get.

For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. If you are doing it right, blogging needs commitment in thought and time.

Business owners who maintain blogs are fewer in number than they should be because of the many challenges associated with blogging, such as finding a good writer, deciding what to write, knowing how frequently to post, distributing content, and so on. But when done correctly, blogging has numerous benefits to the small business owner.

1. Provides Cheap Customer Acquisition

Businesses are reducing their spend on direct mail and telemarketing. More businesses are engaging in blogging and inbound marketing. 

No matter how small your business is, you can build trust within your industry by providing valuable, expert information in your blog posts. Over time, you become a "go to" resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.

2. Increases Website Traffic and Subscribers

Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms.

Your business might be on Facebook, Twitter, Pinterest, Instagram, LinkedIn, or anywhere else. Post links, with relevant visuals, of your blog articles to your social sites. Give your social followers a reason to click through to your website. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Blogging consistently has the capacity to increase the traffic to your company website, thereby increasing page views and hits as your business get more exposure.

3. Increases Sales

If people spend enough time on your site, they will become customers. You have got to put the content out there and make it valuable. When you do, you will start to see amazing conversions from reader to customer.

4. Builds Brand Awareness

Blogging is economical way to get people to notice your brand online. When you create a company blog that provides value to other businesses in the same industry, other blogs and websites will link to you and share your content on social media networks, thereby creating massive exposure for your brand.

Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.

5. Increase SEO

Blogs increase your SEO. Fresh content is a key to beating out your competitors in the search engine results page.