You know your business has a lot to offer. The key is helping all your prospective customers see that. With so many competitors across the digital landscape, digital marketing for small businesses is tough. It may seem impossible to get your ad the views you like without some type of help. PPC ads offer that type of help by letting you buy the exposure you want.

What is a PPC Ad?

PPC stands for "pay per click". If you have scrolled along a search engine page or a social media feed and noticed ads with the word "sponsored" somewhere in one of the corners, you have seen PPC ads.

How Does it Work?

Rather than earning visits organically, PPC advertising sees you earn it monetarily. PPC ads are inbound, which means that they appear on feeds or search engines a person is already looking at.

Even better, they are tailored around specific topics. For example, if you sell cooking services, your ad can be tailored to appear to those whose search history indicates they have an interest in culinary arts.

Setup and Charging Processes

When you write your ad, you choose the target audience you want. This includes age and geographic ranges, gender, and specific keywords or industries you want the ad based in.

When you pay, you set out a budget and are charged from it whenever the ad is clicked.