If you’re just getting started with social media marketing, now is the perfect time to create clear expectations, establish metrics for success, and determine your audiences. Make sure the content creation matches the audience and keeps them interested, engaged, entertained, and informed.

Do your research now to find out where your customers are spending most of their time on social media. There are many different social media platforms to consider.

1. Facebook

Facebook is a pretty big platform to use to tell your story, and it is increasing where people will turn to learn more about your brand.

2. Twitter

Twitter is a great tool to communicate in real-time. It is also one of the only social platforms where you are encouraged to post multiple times a day. As with any other platform, begin by creating content that people will find informative, engaging, entertaining or fun, but - even with 240 characters - keep things short. You can always link to your blog post if you have a lot to say.

3. Instagram

Instagram is a perfect platform if you have a visual product or brand. For example, if you are hosting an event, share behind the scenes snapshots or a special social graphic promoting it with your unique hashtag so attendees can get excited about the event.

4. LinkedIn

LinkedIn is the world's largest professional network. It allows you to promote your company news, showcase your specialties. Because many businesses are on LinkedIn, you can connect with leaders in your industry through groups and keep an eye on what the competition is doing.