Before you start your business, you must know who your market is. If you already have a product or service, you may already know who your potential customers are. These are your "audience", or a term you might want to familiarize yourself with, your personas.

What is a Persona?

Your persona does not refer to everyone in your target market. For example, if you are selling men's shoes, your audience probably won't be all men. You have to drill down the market to find the right prospects.

To drill down on your persona, find out everything you can about your best clients and create a fictional person out of the information.

Questions To Ask Your Customer:

• What is your job role? Your title?
• How is your job measured?
• What is a typical day?
• What skills are required?
• What knowledge and tools do you use?
• Who do you report to? Who reports to you?
• What industry does your company serve?
• What is the size in employees and revenue of your company?
• What are you responsible for?
• What does it mean to be successful in your role?
• What is your biggest challenge?
• How do you learn about new information?
• What blogs do you read?

You can define your persona by answering questions about gender, age, interest, employment, income level, and personal details. These factors will give you a firm start on defining your audience. From there, you can even further drill down the customers depending on what you are offering.